Work Highlights

John Varvatos Brand Awareness Campaign “Homecoming”

I worked with John Varvatos and our Digital Art Director to develop a meaningful calendar that matched the brand’s ethos, had minimal cost to the marketing department, and would make a splash.

We scoured archives and previous marketing plans to brainstorm ideas, ultimately working with local Detroit photographers for UGC to explore and celebrate the Motor City. Together we created the brand awareness campaign “Homecoming.”

This organic campaign received 20,000 unique engagements and plays in 12 grid posts on Instagram and Twitter.

Earned Media

  • Women’s Wear Daily Social Studies

  • This Week In Social Media Best April 4th, 2016 Edition

Work Highlights