John Varvatos Earn Your Stripes Campaign
“Earn Your Stripes” was a visual organic micro multi-platform campaign highlighting the centerpiece of the brand’s Spring/Summer 2016 piece, focused on a broad pinstripe black and white suit.
The purpose of the campaign was to drive ecommerce and brick and mortar stores through all social media platforms. (Mixed: Archive, Influencer)
Over 9,000 Unique Engagements on 6 posts