John Varvatos Social Media/Comms NYFW 2016
Men’s luxury fashion designer John Varvatos tasked his PR, social media team, and designers to embrace experiential for NYFW Fall/Winter 2016 at the historic OMFUG CBGB. (Special Partner SnapChat)
As Social Media Director I managed influencer invites and RSVPs, coordinating with celebrities and their publicists. I also managed the digital experience across five platforms, delivered fashion industry-focused press releases, and oversaw a team of four.
Over 7,000 unique pieces of UGC
Over 2,500 General Attendees in 2 days
Celebrities: Darren Criss, Eric Decker, Matt Harvey, Julian Edelman, Christian Slater, Zachary Levi, Matt Daddario, Alexandra Daddario, Tyler Hoechlin