Men’s luxury fashion designer John Varvatos tasked his PR, social media team, and designers to embrace experiential for NYFW Fall/Winter 2016 at the historic OMFUG CBGB. (Special Partner SnapChat)

As Social Media Director I managed influencer invites and RSVPs, coordinating with celebrities and their publicists. I also managed the digital experience across five platforms, delivered fashion industry-focused press releases, and oversaw a team of four.

Over 7,000 unique pieces of UGC

Over 2,500 General Attendees in 2 days

Celebrities: Darren Criss, Eric Decker, Matt Harvey, Julian Edelman, Christian Slater, Zachary Levi, Matt  Daddario, Alexandra Daddario, Tyler Hoechlin

Earned Media

• Vogue
• Women’s Wear Daily
• Complex
• New York Times
• The Fashionisto

Microsoft: skype & skype mobile (Senior Account Manager)

Pepsi Co: Cap'n Crunch (Accounts, Project Management, Copy Writing, Community Management)

John varvatos (Social Media Director)

samsung north america (Account Manager: Social Media & Experiential)